Birthday Programs
Say Happy Birthday with a special gift!
And celebrate with a new local, loyal customer.
Everybody loves receiving a gift for their birthday!
BDAY CONNECT is a great way to recognize consumers in your local community on their special day.
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Birthdays are the #1 event for dining out. More than Mother's Day and Valentine's Day!
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According to the National Restaurant Association, 70% of consumers eat out for their birthday with an average of 4-6 persons per table!
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Birthday gifts for spa treatments, salon services, gym memberships, manicures, and more are a perfect way to say Happy Birthday and attract new customers.
BDAY CONNECT is an integrated multi-platform digital marketing program.
EMAIL | SOCIAL MEDIA | ONLINE ADS
Town Hall’s BDAY CONNECT program recognizes local consumers’ special day and directs them to your single-use and secure digital birthday gift card. BDAY CONNECT reaches them in the month before and during the month of their birthday 65-85 times on 3 digital platforms as they are making plans to celebrate their special day. Every month our program generates a unique audience that is local to your business and connects them to your birthday gift card for 60 days.
Birthday marketing works! Experian found that birthday emails outperform all other promotional emails.
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They generate 481% higher transaction rates.
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Have 342% higher revenue per email.
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179% higher unique click-through rates.
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53% higher open rates.
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PLUS, we add social media and online display ad reach!
Attract New Customers. Reward Current Customers. Bring Back Past Customers.
Manage Your BDAY CONNECT Program with the Town Hall Mobile App
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Scan your gift cards
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Validate redemptions
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Track activity by user(s)
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Create & view custom business reports